AdvantageCard is now BRewarded!  Learn more...

About Us

By bringing BRewarded Pty Ltd and Imagine Corporation Pty Ltd together under our central holding company, BRewarded Group Pty Ltd, we are now able to take full advantage of the synergies derived through our common infrastructure.

The phenomenon of rewards programs has been embraced by our leading retailers for good reason – it works! However SMEs are typically faced with excessive costs and lack of expertise to put in place a loyalty program for their customers. With the BRewarded platform now built, we are set to roll out this disruptive solution to the more than 2 million SMEs operating in Australia and then scale internationally.

Over and above its existing 100+ redemption partners, Imagine Corporation has built and deployed points4purpose, a powerful and disruptive social exchange platform. points4purpose enables participation by over 2,500 charities and leading corporates to derive benefit from the billions of dollars of unredeemed points held by consumers throughout the world.

With a proven business model, supported by a dedicated management team, BRewarded Group is set to deliver digital transaction automation as well as sustainable social change.


For members, BRewarded is a generous rewards scheme. Points are redeemable with over 100 major, Aussie brands - on gift cards, holidays and more!

For merchants, BRewarded is a compelling tool for customer engagement and retention, and it incorporates a rewards scheme which may be white labeled with the merchant's own branding plus an affiliate shopping vector and POS integration.

In combination with Points4purpose, BRewarded members can also donate their points to one of over 2,700 DGR-status causes of their choice and claim a tax deduction.

For benefactors, Points4purpose is the ultimate exchange of loyalty for charity - where you can make a lasting difference to your cause. Support a cause of your choice with a tax-deductible donation of cash or loyalty points from major schemes; donate with participating credit cards and your financial institution will even top up your donation to say thank you; or shop on-line with over 50 major brands and special offers and earn Points4purpose to support your cause!

For DGR-status charities, Points4purpose's white label affiliate store is a no-brainer! Leverage your existing database as a new revenue stream whenever they shop on-line. Points4purpose also allows you to maximise the relationships with your corporate benefactors to offer exclusive deals to your supporters.


Level 27
101 Collins Street
Melbourne VIC 3000